Christine founded UpShift Fitness & Nutrition with a mission to help people move through transition phases of life with strength, confidence, and compassion.

After running a farm-to-table cafe for 15+ years and navigating her own health journey through perimenopause, Christine became an NCCA-Accredited personal trainer specializing in menopause, senior health, and nutrition consulting.

The first time we spoke, it was evident how much compassion and skill she has to offer in the personal training & nutrition space. 

As Christine launched her new business, she knew she needed a professional digital presence that would attract her ideal clients (mainly seniors and women in menopause) without breaking the bank or taking months to complete.

The Project Goals: A Website For a Startup

So many website options out there are either larger-scale agency solutions (made for bigger projects and budgets) or DIY options, which can work well if someone is already skilled in design and writing.

Christine needed something in between — a beautiful, professional website that worked for her startup brand, timeline, and budget.

My one-page website package was the perfect solution. It’s specifically designed for startups, solopreneurs, and founders who want a professional digital presence without a massive investment or timeline.

Our project goals included:

• Creating a brand (palette, fonts, logo) that speaks to the target audience
• Use strategic keywords and tone to optimize the website for SEO and AEO
• Clearly outline packages with transparent starting prices and next steps
• Explaining Christine’s unique approach to personal training
• Design promotional items to confidently promote the new business

Branding That Speaks To The Right People

To create the visual identity for any brand, we start with identifying the ideal clients and audience for the business.

Christine’s ideal clients are seniors and women navigating menopause — people who want to feel strong, capable, and supported as they age, not intimidated by aggressive fitness marketing.

The color palette, fonts, and imagery all worked together to create that elegant, approachable feeling. We avoided the typical fitness industry aesthetic of harsh blacks and intense gym imagery, opting instead for a softer, more sophisticated look.

The final design flows smoothly and creates a sense of calm and trust — exactly what someone looking for a boutique, personalized fitness experience wants to feel.

The Copywriting and Messaging

The messaging on the website uses strategic keywords while maintaining that welcoming, empathetic tone that Christine naturally brings to her work.

Throughout the website, we wove in Christine’s personal story — her experience with an eating disorder, navigating perimenopause, and witnessing her mother’s strength fade as her MS progressed. 

This helps to create an instant connection and build trust with people who need a high level of understanding from their trainer.

The copy also clearly explains Christine’s unique approach: She’s not just a trainer, she’s someone who uses movement and nutrition to help people navigate transition phases of life with deep empathy and expertise.

Clear Solutions and Packages

One of the most important elements of the website was creating more clarity around Christine’s services. 

We bundled each service into a package with transparent starting prices, explained how to get started with a free 15-minute consult call, and helped potential clients feel excited and ready to take the next step.

We wanted Christine’s clients to feel confident about what they’re investing in and eager to chat more about working together. 

Print Assets For Launch Support

To truly set UpShift Fitness & Nutrition up for success, we also designed business cards and promotional flyers that matched her new website branding.

These materials gave Christine the tools to confidently promote her business in her community and start driving traffic to her new website right away.

Having cohesive branding across all touchpoints creates that professional, boutique experience that sets UpShift apart from other personal training options in her area.

My Favorite Part

What I loved most about this project was how we incorporated Christine’s voice and unique approach into the messaging. 

The mini ‘about’ section with the quote as the heading was a strategy I really loved seeing in action. It brings her voice into the website effortlessly, and I love seeing that demonstrated throughout the page.

Client Testimonial:

“I couldn’t be happier with the website Belle created for me. She did a fantastic job, delivering exactly the look and functionality I had envisioned.”

“The process was stress-free, and she was professional, responsive, friendly, and most importantly, very easy to work with! I highly recommend her to anyone looking for a talented and reliable web designer. She also created a business card and flyer design that tied in beautifully with my website. Thank you Belle!”

A Website That Works For Startups

This project is the perfect example of why my one-page website package exists.

Christine didn’t need an elaborate multi-page website or a six-month timeline. She needed a beautiful, strategic, professional digital presence that could launch her business and start attracting clients right away.

And that’s exactly what we created together.

I’m so proud to support founders like Christine who are doing meaningful work in their communities and creating healthier, stronger lives for the people they serve.

Looking for a fresh new website, copywriting, or branding? Reach out to me to start the conversation about working together!